At Matador, there is no 'template' for success. We break the mold, over and over, tailoring a roadmap to address client challenges head on; utilizing bold, informed and impactful strategies to move the needle of public opinion.
Our approach is as creative as it is comprehensive; going beyond the nuts and bolts of the public relations playbook and raising the bar as to how our clientele can define success.
Expect the unexpected - and plan accordingly. It can take years to earn the public's trust, and just one poorly handled news cycle to result in an erosion of confidence in your brand, overnight.
While a comprehensive risk assessment will go a long way to minimize and mitigate risk, it is not always feasible in a climate where information moves at lightening speed.
Our team has successfully weathered a multitude of high profile crises in the political and private sectors. This experience, coupled with savvy, means your brand is in good hands.
In today's corporate climate, businesses can't afford to not engage in social responsibility efforts that reflect their core values and align with their strategic objectives. What was once an afterthought, is now often a litmus test for potential partners, customers, employees and investors. Our team has developed award winning programs providing clear strategies to clients who are committed to doing good and doing well.
A leader can be born, but the spotlight is earned. Define your point of difference by positioning your executive team as thought leaders; sought after as subject matter experts in their respective industry and peer groups.
A thoughtful and deliberate positioning campaign will elevate your visibility and take your executive brand from good to great - amongst key stakeholders.
When reaching your target audience matters the most, creating a dialogue with reporters who matter is paramount. Our network of key media relationships with journalists everywhere from Washington to Warsaw, will ensure your message is heard.
Equally important: be ready for your close up. Let us anticipate the tough questions and map out a message framework, putting your most confident and prepared self in the drivers seat.
We pride ourselves on thinking differently. As a result our clients can expect more; a little edge, a lot of creative, and the 'je ne sais quoi' that is too often missing from the national conversation.
Our creative lead has worked on campaigns from Sydney, Australia to Silicon Valley, for both disruptors and global brands including Pepsi-Cola, Hyundai, and Purina. As a result, we offer a story-telling approach not often seen in political advertising. From concept to storyboards to production, our creative output is poignant, occasionally provocative, and always powerful.
Matador 1155 F Street NW Suite 1050 Washington, DC 20004